What do Citroën Egypt and Jetour Egypt have in common?
They both rely on OOH advertising to reach their target customers in Egypt. But how do they differ in their OOH strategies and spending?
OOHData has the answer for you.
We reveal the OOH expenditure data of Citroen in July and Jetour in August 2023.
The data shows a contrast between the two brands.
What does this mean for the automotive industry in Egypt?
Is Jetour’s strategy more effective and efficient than Citroen’s?
How will this impact their sales?
We invite you to join the discussion and share your views and insights in the comments below.
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